Memphis, August 1: Visha Skin Care, created by Memphis-based,board-certified dermatologist Dr. Purvisha Patel, is a sponsor of the new ZEE TV original reality show, “Made in America.” Predicted to be a hit show, “Made in America” is the first English-language reality TV program to premiere on ZEE TV, an Indian cable and satellite television channel based in Mumbai, Maharashtra.

It will also be available on Netflix. “Made in America” is a competitive modelling reality show hosted by Miss America 2014 Nina Davuluri. As part of the sponsorship, Patel will also appear as a skin care expert on the show.

“Sponsoring ‘Made in America’ on ZEE TV is a great opportunity to introduce Visha Skin Care to a diverse group of consumers in need of a multi-use skin care line suitable for their skin type,” said Dr. Purvisha Patel, creator of Visha Skin Care, board-certified dermatologist, MOHS and cosmetic surgeon, Professor at the University of Tennessee, and owner of Advanced Dermatology and Skin Cancer Associates in Germantown, Tennessee; Arlington, Tennessee, and Olive Branch, Mississippi.

ZEE TV today is considered the most effective medium for reaching the affluent and rapidly growing South Asian community in the United States. The network provides up to 37 channels worldwide, in more than 10 languages.

“When I set out to create Visha Skin Care, it was important to me that the product I created could be used by all ethnicities and skin types,” said Patel.“There really isn’t anything on the market that is helping people like myself, with darker pigmented skin, treat common skin issues.”

Visha Skin Care was created by Patel and a team of scientists after multiple requests from patients that she bottle and sell skin care solutions she was providing at her practices in the Memphis area. Free from harsh chemicals such as hydroquinone, parabens and sulphate, these groundbreaking and effective formulations are suitable for women and men of all ethnicities and skin types.

An added component of Visha Skin Care isIlluminotexTM, a patent-pending, proprietary skin-brightening complex used in select Visha products to help address skin ageing and hyperpigmentation resulting from UV damage, as well as dark spots from previous skin damage and scars. Fragrance-free and parabens-free, Illuminotex encourages a brighter, more even complexion showing lasting results in just weeks.