Maruti Suzuki has scored quite a hit with its Vitara Brezza. Launched in March 2016, the Vitara Brezza has successfully made a mark in one of India’s most competitive automotive segments: that of compact SUVs. Bookings have exceeded the 1.72 lakh mark since the launch, which is quite a number given the short time that the SUV has been around in the market. And that’s one of the challenges that Maruti has been facing. While bookings have been on the rise, the Indian carmaker has been struggling with inadequate production. Expectedly, the waiting period of the Vitara Brezza has gone through the roof, reaching six to ten months right now.
The real sales numbers, while impressive, give a better picture of the production crunch plaguing the Vitara Brezza. Maruti has sold more than 60,000 Vitara Brezza units from March to October 2016. That’s 60,000 units sold against the 1.72 lakh orders booked. That is less than 40% of the total bookings for the SUV. This is despite Maruti Suzuki seemingly doing its best to meet the demand. Sales per month have exceeded the 10,000 units mark twice so far. The company is currently trying to maximise its production in order to keep the waiting period from shooting up further. The production crunch could get resolved once Suzuki’s new Gujarat facility comes up and starts pushing out the SUVs. Also Read: Maruti Vitara Brezza Petrol India Launch by April 2017
Looking at the Maruti Suzuki Vitara Brezza, it’s pretty clear why the Indian public have embraced the model. Maruti Suzuki has proven itself to be quite in tune with the pulse of the country, and the Vitara Brezza’s success in a highly competitive segment highlights this best. The Vitara Brezza, for instance, meets the customer’s demand for muscular looks, with its large air intakes up front, black under-body plastic cladding, floating roof design, 16-inch wheel alloys, big and thick bumper and wraparound taillights. All that muscle is backed by a pretty decent 1.3-litre DDIS engine churning out 89 bhp of power and 200 Nm of torque, mated to a five-speed manual transmission. An AMT version is reportedly in the works too.
The sub-compact SUV’s success is quite a milestone for Maruti Suzuki, an automaker largely known for is small cars. Pricing has been minimised because the Vitara Brezza is just 5 mm under the four-metre limit. Despite the limited length, the vehicle is quite big with a tall 1,640 mm stance, a breadth of 1,790 mm and a wheelbase of 2,500 mm. It also appeals to customers who want customisation, with its colour options and various permutations and combinations of colour strips and graphics. Then there is a mileage; the Vitara Brezza’s 24.3 kmpl claimed mileage figure is class-leading at the moment, and that is quite a USP for a fuel efficiency-obsessed Indian market. There is nothing missing in terms of performance either; the engine is quite a performer and very capable of cruising at high speeds and pulling off quick overtakes. Overall, the Maruti Suzuki Vitara Brezza is among the carmaker’s most well-sorted offerings yet, and that is quite an achievement in itself.