India Yamaha Motor has reported a strong 20% increase in its sales in November 2016, reaching 51,106 units. The rise come as the Indian automotive industry in general is still reeling from the impact of the demonetisation decision taken earlier in November. The sales increase is year-on-year, up from the 42,719 units that Yamaha sold in November 2015. It continues the Japanese automaker’s growth despite challenges. October sales were decent too, despite the company facing restrained business activity growth because of decreased liquidity. As for September, Yamaha crossed the 1 lakh units barrier, growing 33%.
The company has been on quite a roll so far this year, largely depending on its lower-end models and scooters. Its Yamaha YZF-R3 sales have been less than stellar, but the YZF-R15 continues to sell like hot cake in a lot of markets. Despite all the years in the market, the R15 has been a constant sales performer, proving itself as a worthy entry-level bike with the looks and performance to match it. Yamaha’s scooter sales have also been quite brisk. The company has been continuing its strategy of introducing colour scheme changes in its range of products. Among its recent changes were the addition of new colour variants for its 125 cc Saluto model, a new Cygnus Ray-ZR scooter and a disc brake variant of its Cygnus Alpha. These three changes played a major role in the company’s recent sales records. Also See: Honda,Yamaha explore collaboration for small scooters in Japan
Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales, said about the November sales growth, “The continuous growth numbers are a sign of Yamaha’s robust business plan and strategic customer engagement programs. The company is en route to achieve 1 million in 2017 through exciting products and by expanding its 3S network.”
When he spoke about the September sales, Kurain said, “The demand for scooters in rural markets will rapidly draw parallel to the urban figures and Yamaha will continue to drive its scooters in the non-urban markets for the rest of the year. The hike in the dispensable income among urban youngsters on the other hand, will exalt excitement in the higher segments where Yamaha has intensified its presence with the FZ series and the R Series.”