Amazon Pay Partners With BookMyShow to Give Customers Uninterrupted Online Ticket Booking Experience

The partnership is in addition to the existing range of merchant sites that help Amazon provide their customers' uninterrupted online experiences.

Published: October 18, 2017 4:15 PM IST

By India.com Business Desk

Amazon
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Bengaluru, October 18: Amazon India customers can now use their Amazon Pay balance account for booking tickets for movies, plays, events, concerts across BookMyShow platforms (website, mobile web, Android and iOS apps). This partnership is in addition to the existing range of merchant sites that help Amazon provide their customers’ uninterrupted online experiences.

Highlights

  • Amazon has witnessed a significant growth in Pay Balances
  • Amazon customers can now use Amazon Pay for booking tickets for movies, plays, events, concerts across BookMyShow platforms

Amazon has always had a customer backward approach and this determines expansions in Amazon Pay benefits. With these partnerships, they drive customers to utilize their Amazon Pay balance beyond the marketplace, to merchants in categories like food ordering, travel, bill payments etc. BookMyShow gives the Amazon Pay customers a new option to use their balance. Amazon has witnessed a significant growth in Pay Balances and recognizes that selection in third-party merchants encourages customers to maintain more balances, thus having ease in checkout along with the benefits associated with them. Customers can also use their ‘stored value accounts and gift certificates’ (balance) along with their stored cards, other new cards and net banking on partner merchant sites.

With this announcement, Amazon will drive a lot of customers to use their balance on BookMyShow helping to improve the payments conversion rates. Thereby not just bringing additional footfalls by virtue of being Amazon but converting those footfalls into additional successful orders.

Commenting on the partnership, Sriram Jagannathan, Vice President – Payments, said: “We continuously seek to enhance our customer’s payment experience across their most frequent payment needs. Amazon has built a superior payments experience for millions of customers in India and we want to provide similar great experience to customers wherever they shop online. We are happy to partner with BookMyShow to extend the trusted and convenient Amazon Pay experience for customers on their preferred online entertainment ticketing platform.”

Marzdi Kalianiwala, VP- Business Intelligence & Marketing, BookMyShow said, “BookMyShow is continuously working towards enhancing the overall user experience and enabling faster and seamless checkouts on our platforms is an important contributor towards it. Our partnership with Amazon Pay will allow its increasing customer base to now meet their entertainment ticketing needs through BookMyShow without having to leave the platform. With this, our focus on ensuring ease of transactions for our users will get augmented by Amazon’s trusted payment platform”

Amazon Pay is now live on many websites and apps, and the list is growing every week. Some of the key partners besides BookmyShow are Redbus, Abhibus, Faasos, Freshmenu, Box 8, Haptik, Komparify, Niki, etc. It allows users to pay digitally thus helping customers reduce dependence on cash and transact in a convenient manner. With faster check outs and ease of use, Amazon Pay seeks to improve the shopping experience for customers.

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