With an aim to regulate e-commerce websites and to protect the rights of online consumers, the government is expected to bring new guidelines soon. The changes are expected to come in the backdrop of rising complaints against e-commerce websites. According to statistics, there has been a 20 per cent rise in complaints against e-commerce companies.

According to sources close to the development told Zee Business, the consumer ministry may release new guidelines by next month, under which e-commerce companies have to give detailed information, including maximum retail price (MRP), manufacturing location and discounted price.

Moreover, a slew of measures are likely to be adopted for addressing the issue of rising customer complaints. For example, a complaint number will be issued, a fixed timeline will be given to resolve the issue, a grievance redressal mechanism will be established for escalating issues which are not resolved within the given time period.

Moreover, e-commerce firms will have to strictly adhere to Legal Metrology (packaged commodities) Rules to safeguard the interest of consumers, which came into effect from January 1, 2018.