Reliance Jio’s entry in September 2016 changed the market paradigm forever. Since its launch, the disruptive offers launched by Jio have become the new battleground for telecom operators across the telecom sector. Jio in no time added 120 million subscribers to its database which led to a price war in the market. Jio’s entry into the telecom market became the reason for the falls in profits of the rivals telecom operators.  Airtel, the largest telecom operator has lost 12% of its 3G and 4G user base in straight quarters ending December.

As per a Truecaller’s TrueInsights report for Q4, 2016, Jio captured more than 23 percent of the market. It further mentioned that the last 6 months of usage has seen Jio grow aggressively and has racked up over 16.2 million subscribers in November. Jio’s drastic disruption in the telecom sector has taken its total subscriber base to 51.87 million within three months of launching the service.