Mumbai, September 4: The delivery of the most awaited Reliance Jio’s ‘effectively free’ 4G handset is being planned to start during the Navratri festival this year. The festive season will begin on September 21 and customers are all set to get their hands on the newly launched JioPhone. Jio Phone bookings that started on August 24 touched hit 6 million within three days of its pre-booking but on August 28, the pre-booking had to be suspended due to heavy demand.

The feature phone which is being offered effectively free at a deposit of Rs 1,500 is believed to disrupt the telecom sector in the coming months. It has to be noted that the Rs 1500 security deposit is refundable after three years on the return of the Jio device. Jio’s channel partner, Reliance Retail commenced pre-booking of JioPhone though its stores, franchisees, Jio website and My Jio App against refundable deposit of Rs 500. The customers are required to pay another Rs 1,000 at the time of delivery of the phone in September.

As of now, around six million units of Jio Phone were booked within three days of its pre-booking, the channel partner of Reliance Retail informed. “The pre-booking of JioPhone was put on hold after six million units were booked within first three days. We have been told by the company that the deliveries of JioPhone will start during Navratri,” the channel partner was quoted by PTI.

In July, Reliance Industries chairman Mukesh Ambani announced the launch of a 4G-enabled feature JioPhone during the Reliance Industries Ltd’s (RIL) 40th annual general meeting (AGM) in Mumbai. With six million units of sale, JioPhone is estimated to account for around 10% of India’s total mobile phone market in a quarter.  Jio aims to lure 50 crore low-income users and rise its subscriber base. The 10-month old Jio is offering services that include life-long free voice calls with cheap data. Analyst believe that the JioPhone is a move to reach out to the next 100 million users as the market is big enough for Jio to target feature phone users with disruptive offers and an effective price of Rs ‘zero’ for a device.