New Delhi, December 6: In a bid to promote road safety, Taxi-hailing app Uber has joined hands with Delhi Traffic Police to help spread awareness of drunken driving incidents across the national capital. Uber has launched the “Don’t Drink and Drive” initiative in Delhi, setting another example of how law enforcement authorities and industry can work in unison to tackle the menace of drunken driving.

To discourage people from driving, when they are likely to be under the influence of alcohol, Uber will offer a 50 percent discount (up to Rs 75) on trips taken between 9 pm to 2 am. Promotional codes will also be available at “Don’t Drink and Drive Kiosks” and at all police check-points in the form of flyers with a message to not drink and drive along with the code.  “Uber and Delhi Traffic Police will set up “Don’t Drink and Drive Kiosks” at Khan market, Saket, Connaught Place and Hauz Khas Village during the month of December. Uber will offer a 50 percent discount (up to Rs 75) on trips taken between 9 pm to 2 am”, Uber mentioned in its press release.

The Uber campaign aims to discourage people from driving under the influence of alcohol during the month of December in the capital city. Uber and Delhi Police are focusing on hubs and areas in the capital city with the most number of bars and high volumes of trips at night.

Commenting on the joint initiative Prabhjeet Singh, General Manager, North & Delhi NCR, Uber India said that the firm is committed to promoting road safety and reducing incidents of drunk driving by providing an effective alternative. “We are proud of our association with the Delhi Traffic Police to address a critical issue of road safety in the city. With this collaborative initiative we aim to reduce road traffic violations and casualties in some proportion and with the support of the Delhi Traffic Police, urge Delhiites to pledge to not drink and drive”, he added.

On Tuesday, Uber joined hands with Hyderabad Metro Rail Ltd (HMRL) in an effort to provide reliable first and last mile connectivity to the commuters. According to a press release, Uber has set up its first kiosk at Miyapur Metro Station and will soon expand to other stations across the city.