New Delhi, November 15: Weeks after UC Browser for Android topped 500 million downloads, the app mysteriously disappeared from the Google Play Store. However, UC Web’s other offering- the UC Browser Mini is still available for download. UC Browser had surpassed Google Chrome to become the leading mobile browser in India with over 100 million user base. As of now, there has been confirmation about why the browser was taken down suddenly.
UC Browser, developed by UCWeb is owned by China’s Alibaba Group and has an enormous base in India. As per reports, China-based UC Browser has been pulled down by Google Play Store due to misleading campaigns. UCWeb has also claimed that Indian users make up 100 million of its total monthly active users from around the world. If one types UC Browser in the Google Play Store, only the UC Browser mini is listed.
A Twitter user named Mike Ross, who works with UC Browser posted a tweet explaining the app was taken down for a similar reason. He wrote, “I work for UC Browser, I got mail today morning it said that UC Browser was temporarily removed from play store for 30 days because it used “Misleading” and “Unhealthy” methods of promotion to increase installs.”
According to a report on Android Central, the reason for the takedown could be “malicious redirect ads served up by UC Web’s affiliates to inflate installs.” The email has also been shared on Reddit. A recent report by Financial Express said that the app was taken down as it incorporates ad-blocking features, inbuilt which was leading to a massive impact on Google’s core business.