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YONO: FM Arun Jaitley to Launch First Comprehensive Digital Service Platform by State Bank of India
The service platform can be accessed through mobile phones, both android and iOS, and on the web through a browser.
New Delhi, Nov 24: Finance Minister Arun Jaitley will launch State Bank of India’s all comprehensive digital service platform, YONO (You Only Need One) application on Friday. Advertised as a one-stop solution for all digital services including banking, ticket booking, insurance, mutual fund buying and online shopping, SBI targets to achieve mass download on the very first day of its launch.
The app aims to offer the millennials banking and financial services, along with allowing its customers to meet their lifestyle needs across 14 categories including booking and renting cabs, entertainment, dining experience, travel and stay, medical needs among others. Reportedly, SBI has partnered with over 60 e-commerce players to provide customized offers and discounts to its users.
Among the key e-commerce partners are Amazon, Uber, Ola, Myntra, Jabong, Shoppers Stop, Cox & Kings, Thomas Cook, Yatra, Airbnb, Swiggy and Byjus along with numerous others.
“Customers will be able to seamlessly access lifestyle offerings and financial services with a single user id and password. The portal has been designed to offer maximum customer convenience where each journey has been designed with minimum possible clicks with easy to understand descriptions,” said chairman SBI, Rajnish Kumar.
Kumar also said SBI believes this app will help them to increase engagement with their customers and enhance the users’ banking experience.
YONO has been hailed as a path breaking comprehensive digital product from SBI developed using the world’s latest digital technologies such as AI, predictive analytics and machine learning.
The app will also facilitate customers to open a bank account with SBI digitally in less than five minutes, transfer funds in just a few clicks, avail pre-approved personal loan sans any paperwork, get overdraft facility against fixed deposit, have one view of their banking and financial portfolio of SBI Group companies, benefit from intelligent spend analyser, and utilise conversational banking guide through ‘Chat bot’, an ANI report claimed.
The service platform can be accessed through mobile phones, both android and iOS, and on the web through a browser. It allows a seamless omni-channel customer experience.
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