We are all hooked to technology – no one could deny it. And this commercial by First Bank has very well captured the essence of an absurd technologically bound scenario that revolves around our daily lives.
The video shows a family hooked onto a wearable futuristic looking device – something like Google Glass – that works on voice command. This device lets them take selfies, post pictures onto the net and do everything that could possibly intrude in the family dinner. The family even talks in terms like “# (hashtag) dinnertime”.
What is the solution to this tech intrusion? Apparently a First Bank mobile app that says ‘Get back to the real world’! It goes with the tagline ‘Built with you in mind’.