E-commerce website Amazon is caught in the eye of storm after selling customized Indian flag doormats. The insult of national flag at the hands of Amazon Canada was not taken lightly. The controversial product sold on Amazon has left the Indian External Affairs Minister, Sushma Swaraj livid. The Indian National Flag, the Tricolour (Tiranga) is the symbol of pride for every Indian and Amazon made a huge mistake by hurting the sentiments of millions across globally with their insensitive act. Amazon Canada had shocked the Indians across the globe with their audacity of promoting sale of personalised tri-coloured door mats on the e-commerce website with ample pictures and description. They disrespected the national symbol which hurt the sentiments of an entire country including usually calm Union Minister, Sushma Swaraj. She slammed Amazon for making these Indian flag doormats available and ordered them to remove all the products insulting the national flag. The lady boss also has demanded a ‘tender apology’ from Amazon for the grievances caused by their insensitive attitude. ALSO READ: Indian Flag underwear, shoes, slippers available on Amazon & CafePress! Sushma Swaraj to help ban these 6 products insulting the National Flag?

Sushma Swaraj is known for her resolving issues brought to her notice by the public. She ensures to resolve the concerns and when a man brought this shameful incident of Amazon Canada selling doormats with national Flag engraved in it, Sushma Swaraj quickly saw to send out a stern warning to the internet-based retail. In a series of tweets, the External Affairs Minister made her stand clear about the seriousness of the grave mistake on the part of Amazon. She posted on Twitter, “Indian High Commission in Canada : This is unacceptable. Please take this up with Amazon at the highest level.” She further added, “Amazon must tender unconditional apology. They must withdraw all products insulting our national flag immediately.” Sushma Swaraj finally made sure the message from India was loud and clear in the last tweet which read: “If this is not done forthwith, we will not grant Indian Visa to any Amazon official. We will also rescind the Visas issued earlier.”

Few days ago, Amazon just did the unthinkable by selling Indian flag doormats and disrespecting the national symbol of India. These personalised tri-coloured door mats were made available on the e-commerce website with ample pictures and description. The Indian flag has been a symbol of pride for us and is respected by every Indian, whether there are in India or settled abroad. However, this product listed on Amazon Canada caught the attention of thousands and immediately made everyone question the intention of both makers and the internet-based retail. The product which has an image of a rugged looking Indian flag is enough to make every patriot’s blood boil. Highly offensive in nature, the pictures enraged everyone on the social media.

International online shopping portal, Amazon Canada sold the ‘Indian Flag Doormats’ with the description for this personalised item which read: “doormat indian flag Personalized Durable Machine-Washable Indoor/Outdoor Door Mat Welcome Doormat.” Indian Flag which is no less than a crown for the countrymen is sold as a mere trivial house décor, precisely a doormat placed at the house entrance. This highly enraging item was further described as – “17.99 Oz. Designed for indoors / outdoors use. Durable heat-resistant non-woven fabric top. Backed with a neoprene rubber non-slip backing. Sized in 23.6″(L) x 15.7″(W).Dry wet feet, grab dirt, dust and grime. Machine washable, easy to clean.”

amazon indian flag doormat picture

One fails to understand the lack of sensitivity on the product makers and Amazon Canada’s part to display this Indian flag doormat. It is widely known that Canada has major Indian-origin population. Such an act would face a severe backlash from the Indian community both living in Canada, in India and across the world. Despite the product being highly offending and for the right reasons, Amazon chose to go ahead with the sales. The product is currently unavailable, which makes us wonder if it is due to being out of stock or removed after the fear of potential adverse reactions.

Amazon previously came under the radar for selling door mats that bore the name of “Allah” which hurt the sentiments of Muslims all over the world. The e-commerce giant’s British hand was selling doormats with the words “Allah” embroidered on it in Arabic. Various Muslims took to Twitter to get these mats from Amazon by explaining how it is demeaning their religion and an insult to their eternal one. These mats were sold by manufacturers Dragon one and Trendy Mats. When complaints poured in, Amazon finally took these mats of their site and stopped their sale. Well, high time Amazon did their basic research on cultural studies and understood individual’s background.