Looks like Apple is set on a ride to overcome one of its biggest shortcoming, their pricing! While the iOS software has promising features with more than 70000 apps and feather touch, the price range of their products have restricted their customers by a huge range. In an attempt to redeem this, Apple has launched a cheaper 8GB iPhone 5C to its huge list of products.

The new model first appeared on UK carrier O2’s site, but has since been added to a number of international Apple Stores including the UK, Australia, and China. In the UK, it’s priced at £429, £40 ($66 including sales tax) less than the 16GB model. One of the shockers is that this phone has not been launched in the US. It is estimated to be launched there for about USD 499.

This latest iPhone 5C is identical to its original which was launched in September. It features a 4-inch Retina display, Apple’s A6 processor, and an 8-megapixel camera. It was rumored that the 8GB model could replace the iPhone 4S, but for now Apple is still selling that phone alongside the low-price 5C.

The detail about the launch of this device is India is still in the darks. However, when iPhone 5C launched in November, it had an MRP of Rs 41,900 for the model with 16GB internal storage. Since the launch, iPhone 5C has seen its price fall by around Rs 5,000 in the market. But it has not been enough to draw consumers.