Although this PSA might come across as a really brutal blow towards you but this is indeed a very powerful way to nudge people to drive safe. This PSA is directed towards the young drivers in U.K who appear to be a terror in London. This campaign was launched in order to reduce the number of people killed or seriously injured on road accidents.

In the ad a young man faces the shocking consequences of driving too fast with his friends in the car. This drive safe message is given in a simple yet powerful way .Driving too fast and trying to impress them might kill your friends!

This campaign will run in cinema, video on demand and social media. Watch the video below!