Anushka Sharma has taken the promotions and marketing of her latest movie, Phillauri to the next level with her #ShashiWasThere campaign. However, the most recent part of the #ShashiWasThere campaign will leave you in splits. A video shared by FoxStarHindi shows Anushka Sharma as Shashi visited the King of Bollywood, Shah Rukh Khan at Mannat. Shah Rukh Khan finally meets Shashi as she haunts his house and they chat between the two is hilarious. Phillauri, which is set to release on March 24, 2017, has interested King Khan as well who promotes the movie in this self-shot video.
The video, which is shot by Shah Rukh Khan in his library cum office will leave you in splits. The 2-minute-37-second video begins with Shah Rukh explaining how there are no such things as ghosts, only to be visited by Shashi herself! The conversation between Shashi and SRK is similar to any fan meeting Shah Rukh, and the idea is pure genius. While Shah Rukh does not see Anushka Sharma in the video, her voice does the magic and keeps up with the plot of Phillauri where only the lead actor, Suraj Sharma can see Anushka. Anushka Sharma is always around Virat Kohli! #ShashiWasThere memes of Virat-Anushka are taking over the internet!
Anushka Sharma reveals how Shashi is a huge fan of Shah Rukh and SRK ends the video with the most honest promo bait where he asked everyone to “see” Shashi in theatres on March 24, 2017. The promotional strategies of Phillauri have been appreciated by the majority of people who enjoyed the series of #ShashiWasThere pictures and the fan contests that followed.
Watch the hilarious video here
Phillauri is a romantic comedy where Anushka Sharma plays the role of a friendly ghost who has a tragic past. The fresh story also stars Diljit Dosanjh, Mehreen Pirzada and Suraj Sharma. Anushka Sharma is also producing this movie with her brother, Karnesh Sharma under the banner of Clean Slate Films. Fox Star Studios is also a producer of this movie. While the film is already gaining popularity for its fresh story and hilarious and effective marketing, its fate will be judged after the much-awaited release.