First day of the school is exciting for both the parents as well as the kid. But what happens when it becomes a routine? What do the parents do? The new Amul ad film is based on this theme. The mother is not too happy with the early morning schedule and as the ad unfolds we get to know why. The caring father does his duties but gradually he too gives up.

What happens next? The ad, running a little over three minutes, best captures what Amul as a brand is known for. The parents will definitely will connect with the ad and the kids, well they will agree that mornings is really not a good time to leave for school.

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