Over the past few days, Zomato, the restaurant search and food delivery service, has been facing the wrath of the social media for an allegedly “sexist”, “crass” and “offensive” advertising. The controversial ad was a part of an above-the-line (ATL) campaign that started in November for television, radio and digital platforms. The campaign includes witty Bollywood puns, pop culture references and hilarious rhymes such as “Acche din are finally here, Bol Baby Bol, Malai Tikka Roll!”. And seems like these witty one-liners have come to the rescue of the company. One of the one-liners caught the fancy of music composer Anu Malik, who says that the ad has made him smile. Why? Because of a Judwaa reference! The creative uses lyrics of the song ‘Oonchi Hai Building’ to convey their assurance of a quick delivery despite any obstacles.
As we all know, Anu Malik has composed the music for the Salman-Khan starrer Judwaa, which had several hit songs. Among these songs was ‘Oonchi Hai Building’, which was also rehashed and used in the remake, Judwaa 2, starring Varun Dhawan. The ad that pleased Anu Malik said: Oonchi Hai Building? Lift Teri bandh Hai? We’ll still deliver in time’. Anu Malik has tweeted a photo of this hoarding and said that it made him smile and also complimented the Zomato team for the ad.
Here is Anu Malik’s tweet:
The outdoor ads have been executed by Madison and Outdoor Advertising Professionals (OAP) and have been put up across the major metro cities in India. Zomato co-founder Pankaj Chaddah was quick to take note of the compliment and thanked Malik for the praise. He said that Malik’s compliment has made the team smile as well.
Here is Pankaj Chaddah’s tweet:
Zomato’s new campaign, that was rolled out in November, has several other crisp one-liners that have made people stop and take pictures and upload them on social media. However, people were offended by a hoarding that was conceptualised by Zomato’s art director Akshar Pathak, state news reports. The controversial ad has bold white letters MC.BC. (mac n’ cheese, butter chicken) written against a bright red background. The ad went viral on social media platforms and the company withdrew that creative after issuing an apology.