The year 2017 was the year for greenery. The revitalizing and refreshing color green was selected as Pantone 2017 color as it represented a new beginning and spring. During the year 2017, we saw people experimenting with some cool colors, some weird makeup trends and many comebacks of the 90’s. As we are about to welcome 2018, Pantone has declared the color for 2018. Pantone is an American company known for its Pantone Matching System (PMS) and every year it announces the color of the year. The color is decided by representatives of color standard groups from various countries. The color chosen for 2018 is Ultra Violet.
About ultra violet-the Pantone Color of the Year
According to the Vice President of the Pantone Color Institute, Laurie Pressman, the Pantone color is not just the trending color but it symbolizes what the world needs today. The color conveys messages and it should be used to influence and inspire.
The PANTONE 18-3838 Ultra Violet symbolizes ingenuity, originality, mystery and enigma. It encourages thinking about the future. The color is contemplative and complex, it suggests you to pursue your desires. Ultra violet is about non-conformity and experimentation. Traditionally, ultra violet was linked to spiritualism, mysticism, mindfulness practice and meditation. The color is used for spaces where people gather as it energizes them. It offers a refuge from the over-stimulated environment. It is also connected to the wellness movement and can be used in your meditation room. Ultra violet was made popular by music legends like Jimi Hendrix, Prince and David Bowie. They used the color as an expression of individuality. The color has been long associated with royalty as dying of fabric in the colr purple was expensive and only the royal family could afford it.
Pantone introduced the color of the year 2018 with a short and sweet video.
The enigmatic ultra violet on runway
The color ultra violet is already ruling the Spring/Summer 2018 runway with many brands showcasing their high-end luxury items in the 2018 Pentone color. Ultra violet in garments and accessories is absolutely stunning and vibrant. So, be bold in the coming year with ultra violet.