Kuala Lumpur, Dec 6 (PTI) The Asian Football Confederation (AFC) today signed a Memorandum of Understanding (MoU) with AIPS Asia, the Asian body of the international sports media association.

The cooperation will enhance media coverage of football across the continent and offer exciting training and learning opportunities for budding football journalists.

AFC General Secretary Dato’ Windsor John said at the launch of the cooperation agreement: “This is an important partnership agreement for us both. We are united in our commitment to enhance football in Asia.

“It is the AFC’s vision to make football the number one sport in Asia and the media plays an important role in that objective. We thank AIPS Asia for their support and for spreading the message of the power of football.” Speaking at the signing ceremony, AIPS Asia vice president Ahmad Khawari Isa said: “Football and media are two important components that need each other. AIPS Asia aims to forge close relationships with all sport bodies and we know that the AFC acknowledges the unique requirements of the sports media in Asia, our members.

“We hope to cooperate on joint activities which will implement the shared vision between our two organisations.” The AFC will look to involve AIPS Asia in its media and communications workshops and both organisations will aim to launch new annual journalism awards, the Best Male and Female Football Journalist of the Year in Asia Award.

This is published unedited from the PTI feed.