Kozhikode, Mar 24 (PTI) The city is all set to welcome about 30 bloggers from various countries, including France, UK and Germany, who are travelling across the state to promote Kerala’s rich tourism potential.

The bloggers from 28 countries, who commenced the two-week long journey from Thiruvananthapuram as part of the fifth edition of ‘Kerala Blog Express,’ will arrive here tomorrow, a Kerala Tourism department release said today.

The participants will document their experiences while travelling across the hills, beaches, backwaters, villages and various city life experiences in Kerala as part of the campaign, which will culminate in Kochi on April 1.

Photos, videos and articles will be uploaded by the travellers and shared among their followers all over the world, it said.

During their visit, the bloggers will engage in various activities to imbibe the rich tradition and heritage of the city.

Kerala Tourism will organize a kite-flying event in association with One India Kite Team, tomorrow at the beach here, during which the bloggers will be given training in kite-flying.

The team will also pay a visit to the famous Beypore shipyard near here, it added.

The Kerala Blog Express, which focuses on various aspects like social media campaign, familiarisation trip, bloggers’ meet, has emerged as a stalwart campaign for Kerala tourism, helping it set a new benchmark in destination marketing.

This is published unedited from the PTI feed.