New Delhi, Apr 5 (PTI) E-commerce major Flipkart today launched its in-house label for kids, Miss & Chief.

Aimed at kids in the age group of 2-10 years, the ‘Miss & Chief’ brand will offer variety from a mix of sporty apparel, colourful designs to princess party dresses, Flipkart said in a statement.

“Kids fashion is one of our fastest growing categories, where we have witnessed a 100 per cent year-on-year growth. This is a testimony to a huge potential this market offers,” Flipkart Head of Fashion Rishi Vasudev said.

He added that with the launch of Miss & Chief, the company is looking to address the needs of its youngest fashion consumers while at the same time offering great quality and value for money.

The brand would also have a range of STEM toys ranging from remote controlled cars to musical and educational toys.

********** Epson elevates Samba Moorthy as head of India operations * Epson India today announced a rejig in its top management, elevating Samba Moorthy as the President of the country’s operations.

He succeeds Toshiyuki Kasai, who has served in the role for the last six years and is due to retire shortly. Kasai will return to Epson Japan this month.

Moorthy, who had joined the company in 1996, was most recently serving as the Vice President, Sales and Marketing at Epson India, a statement said.

“Epson India has been growing exponentially for the last many years, and has reached a turnover of approximately Rs 1,664 crore in FY 2017…Epson India is now poised for the leap to the next level,” Kasai said.

Moorthy said his focus will continue to be on generating value for customers, while building Epson into a valued and respected brand in India.

This is published unedited from the PTI feed.