New Delhi, Oct 11 (PTI) Over the counter (OTC) fabric retailer GBTL (formerly known as Grasim Bhiwani Textiles) has roped in Bollywood megastar Amitabh Bachchan as its brand ambassador, the company said in a statement.

GBTL’s association with Bachchan would help it to expand its business both in domestic as well as international markets, it added.

GBTL has a strong presence in manufacturing of polyester viscose and polyester wool fabric which caters to the domestic as well as in the international markets under the brand name GBTL – Grasim.

GBTL Managing Director S Krishnamoorthy said: “By roping in Mr Bachchan, the company has demonstrated its intent to take the brand to a supreme level, addressing the market needs and preferences of consumers across the length and breadth of India.” KRH

This is published unedited from the PTI feed.