Thiruvanathapuram, Sep 16 (PTI) Kerala Tourism Department has won ‘The Pacific Asia Travel Association Grand and Gold Award 2017’ for its Film Tourism Brochure in the Marketing Media Consumer Travel Brochure category.

P Bala Kiran, IAS, Director, Department of Tourism, Government of Kerala received the award at the 32nd edition of the PATA Awards, held at Macao, in recognition of its trend-setting marketing initiatives, which have boosted the state’s profile as a must-visit destination, a press release said here today.

Film tourism is a growing phenomenon worldwide, fuelled by both the growth of the entertainment industry and the increase in international travel, the release said.

Bala Kiran said: “The award has given us the opportunity to showcase the picturesque locations to a global audience that Kerala has to offer. Picturesque backwaters, pristine beaches, dreamy hill stations and exotic wildlife are the key attractions to shoot any form of media.”

This is published unedited from the PTI feed.