Kolkata, Sep 15 (PTI) Tata Motors will begin an experiential activity here for customers from tomorrow, ahead of the launch of its compact SUV Tata Nexon on September 21.

“Our focus is to help our customers touch, feel and experience the product (Tata Nexon), which in turn would enhance the customer purchase experience and further strengthen the brand perception,” Tata Motors Head (Marketing, Passenger Vehicle) Vivek Srivatsa said.

Tata Motors will roll-out the ‘Nexon Skill Arena’ on September 16 and 17, starting from Kolkata. The company will launch more such experiential activities in nine other cities, including in Gurugram, Bengaluru, Chandigarh, Chennai and Jaipur.

The skill arena will offer obstacle courses like alternate wheel balancing, slalom through traffic cones, parallel parking, driving on rumblers and tilted ramps, Tata Motors said in a statement.

The company started advance bookings for the Tata Nexon on September 11.

This is published unedited from the PTI feed.