Jammu, Oct 11 (PTI) Chief Minister Mehbooba Mufti today said a popular tourism video of Jammu and Kashmir, that highlights the “warmth” of its people, was launched to overcome a “negative campaign” against the state.

The five-minute-long promotional film was launched by Chief Minister Mehbooba Mufti on September 23. It shows the hospitality and loving nature of the people of Kashmir.

The video was important as lot of negative campaign were launched by media about the place and its people, she said during launch of a radio station here.

This is published unedited from the PTI feed.