New Delhi, Apr 21: Media firm Zee Entertainment Enterprises Ltd (ZEEL) today announced its foray into Poland as part of the strategy to strengthen its position in Central Europe.

The channel will soon launch a customised version of Zee One, its Bollywood film and entertainment channel, for the Polish audience, it said in a statement. The company has appointed Pawel Kolasa country manager, Poland, who will report to Zee Network Europe CEO Neeraj Dhingra.

“We are confident that our entry into this market will play a key role in the development of our business in this part of Europe, giving a new dimension to our company’s expansion,” Dhingra said. The company had last year entered Germany after the launch of Zee One.

ZEEL CEO, International Broadcast Business, Amit Goenka, said: “With a wide range of television channels, online platforms and film productions, we now reach more than one billion viewers across five continents.”

This is published unedited from the PTI feed.