Mumbai, May 20, 2017: India’s leading multi-billion dollar business conglomerate, Essel Group recently held its 90 years celebrations event in New Delhi amidst the presence of esteemed dignitaries, corporate honchos and Government authorities including President Pranab Mukherjee and Prime Minister Narendra Modi. The success of the event was the result of the entire Essel Group working together as One Family.

While the event witnessed a full house of over 3000 guests comprising of top politicians, corporate honchos and the cream layer of the society, Essel Group has planned to take the event to the living rooms of its 1.2 Bn viewers across the world. The event will simulcast across all the ZEE Entertainment channels, through a roadblock, on 21st May 2017 at 5 pm.

The highlights of the event include President Pranab Mukherjee and PM Narendra Modi’s powerful speeches, awards, along with the keynote of Dr. Subhash Chandra, Chairman, Essel Group and Member of Parliament, Rajya Sabha. The event also features a special poetry recited by Mr. Amitabh Bachchan, which beautifully captures the journey of Essel Group. Blended with powerful performances by the artists of ZEE Entertainment’s leading shows Saregamapa and Dance India Dance, this event promises an entertaining Sunday evening.

Speaking about the simulcast, ZEE Entertainment’s Head – Corporate Brand & Communications, Sunil Buch said, “Essel Group’s 90 Years Event was a grand success and we want every viewer of ZEE Entertainment to witness the glorious celebrations. After all it’s our viewers and customers who have brought the Group to its crest of success. We wish to celebrate this milestone with each one of them”.