Akshay Kumar‘s upcoming film Toilet: Ek Prem Katha was always set to be more than just a film. With the strong message it holds, it is not just for entertaining the masses, but is supposed to create an awareness. It is supposed to bring a change, through the medium of entertainment. Toilet’s trailer impressed plenty of people, including the more important ones like PM Narendra Modi. The film is aligned with the PM’s Swachh Bharat campaign, as it talks against open defecation, and how degrading it is for women who endure this struggle daily in the country.

The film is vastly recognised for its message. Pahlaj Nihalani, the Chairperson of Central Board of Film Certification (CBFC) of Indian cinema, had said earlier this month that the film should be made tax-free. He had Tweeted a picture of him and Akshay Kumar with a caption that read “Watched trailer of @akshaykumar’s #ToiletEkPremKatha. Based on true incidents, it promotes #SwachhBharat.Should be made #TaxFree. #SuperHit!”

We believe his suggestion is being realised. According to a source quoted by a leading daily, “The Government has decided to implement an entertainment tax exemption in all BJP-run states. Toilet: Ek Prem Katha is not merely a film, but also a tool for social reform. And, this film deserves to be seen by all. Therefore, it deserves to be made tax free.” So this far, the film is set to be tax-free in every BJP run-state in India, which means it can now attract more classes of audiences to watch the film. ALSO READ: Bhumi Pednekar on Akshay Kumar: He is actually a delight to work with

The hype of the film has risen to such an extent, that no film is risking their business by clashing with Akshay’s Toilet: Ek Prem Katha. Shah Rukh Khan’s Jab Harry Met Sejal was one film which coincided with Akshay’s TEPK, although SRK preponed his film one week prior to Akshay’s TEPK, averting a clash with his film. And rightfully so, not from a business standpoint, but as Akshay’s film is one which deserves all the attention it can garner in the nation.