While Bollywood is well known for its competitive spirit there is another important forefront that has developed in recent times, endorsements. Various celebrities have become a daily face in our life, thanks to the various ads that they appear in. One of the most popular actresses of last year was, of course, Deepika Padukone.
After delivering four back to back hits in 2013, the actress ruled not just the box office but also endorsed brands like Lux, Nescafe, etc. Well, this leading lady just added another one to her kitty, Coca-Cola. Deepika is the newly appointed brand ambassador of Coke. According to an insider, this deal was signed for a whopping Rs. 6 crore.
Her first ad for the brand is already out with none other than the multi-talented Farhan Akhtar. This ad, directed by Anurag Kashyap and scripted by Prasoon Joshi, has the simplest message, ‘Celebrate happiness, whether big or small’. Here’s a look at the ad, which has won many hearts for its simplicity.
Check out the Deepika Padukone Coca-Cola ad below: