While his last few projects have managed to earn profits at the box office, they haven’t achieved the kind of blockbuster success that his films usually enjoy. He is aware that the audience is changing, leaning towards content driven cinema instead of star driven.
The superstar has realized that his stardom is at stake and all it will require is just a couple of more duds for the audience to write him off. What with age already catching up. No wonder then, he has hit the panic button already. We hear that he is spending sleepless nights and restless days thinking about how to make his upcoming film a major hit.
The fact that it is still in the making gives him scope to change things about it to ensure it is a runaway success. From what we know, it looks like he is just putting in all the tried and tested formulas that have worked for his films in the past – multiple heroines, turn-hearts-into-mush romantic angle, larger than life sets, special song with some of the most glamorous faces et al.
The downside of all this is, the audience has already seen him do exactly these things so there will be no novelty factor to what he has to offer in his next, except for the challenging character he plays.
His recent experiments have failed and he has learnt that moving drastically away from his image may not be the best thing to do right now. With his next, the hero is trying to present a perfect mix of old and new to strike gold at the box office. In fact, he is not even reading or signing any new films as of now and has also put his other businesses on the back burner to be able to focus all his energies into making this current project at hand bigger and better. Only time will tell how all this planning helps his film and its success.