Another surprise element for all the Shahrukh Khan fans as King Khan ensures the first trailer of his upcoming flick Happy New Year is massively seen. And to ensure the success of the same, they have adopted a very common and popular platform Whatsapp. Red Chillies Entertainments Pvt Ltd that have been pioneer of bringing digital and technological innovations see it as a great way of reaching a wider number of audience of all categories.

Happy New Year makers have provided an easy way to get the trailer on your handset. All the users have to do is just give a missed call or drop in a WhatsApp message at +91 9819020202 to get the HNY Trailer on your mobile. The HNY trailer will be launched on 14th August and the makers have ensured to lift the restriction by WhatsApp on a broadcast message has specially been removed for this campaign.

Farah Khan directed Happy New Year is said to be a dream project for Shahrukh Khan who is producing the movie. This musical heist movie sees a grand cast of King Khan, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah. Deepika Padukone is the leading lady opposite Shahrukh Khan. This is the third movie the two have been paired after Chennai Express (2013) and Om Shanti Om (2007). Happy New Year will be released this Diwali in Hindi, Tamil and Telugu languages. The movie would be distributed worldwide by Yash Raj Films.

No wonder Shahrukh Khan and his Chillies Entertainments Pvt Ltd are the power house and marketing geniuses of Bollywood!