We have heard and read enough about Kangana Ranaut’s controversial love life the past few weeks and applauded her for being fearless and feisty. But it’s now time that we shifted focus to her Friday (September 15) release Simran.

It is an important film for Kangana, especially after her last film Rangoon (February 2007) failed to impress fans or critics and rake in numbers at the box office. The film also comes at a time when the actress has ruffled many feathers in the film industry. She is clearly not someone to mince her words and she has proved that she will not shy away from taking on anyone.

Alas! Her taking a stand itself can go against her in an industry and society which abhors women who have an opinion and see them nothing more than materials meant to titillate. It can only be imagined how welcomed will be a woman with opinion that can play havoc on people’s personal and professional lives. But does Kangana Ranaut has anything to worry about? Will a film’s failure, on the heels of all these controversies, completed with her ‘don’t mess with me’ attitude, prove fatal for her career in showbiz?

India.com spoke to trade analysts Taran Adarsh, Komal Nahata and Akshaye Rathi to get better insight on what is at stake for Kangana Ranaut with Simran.

Talking about how important a film Simran is for Kangana, Taran Adarsh said, “Every film is important for every actor. Be it Amitabh Bachchan or the Khans. You are known by your last Friday. So yes, Simran is important for Kangana. But she is a brilliant actress and has been choosing projects fearlessly, films that promise good content.”

Further on the possibility of her current spate of controversies affecting her ticket season, Adarsh opined, “At the end of the day, people want to watch a good story. It doesn’t really matter if the film has been in the spotlight or not. Eventually it is the content of the film that ensures footfalls.”

Simran Box Office Collection: Kangana Ranaut's Film Should Earn Rs 8 Crore In The Opening Weekend, Reveals Trade Expert

Simran Box Office Collection: Kangana Ranaut's Film Should Earn Rs 8 Crore In The Opening Weekend, Reveals Trade Expert

He also shed light on the fact that there have been big banner, extensively and expensively promoted films where the lead couple’s relationship (past or ongoing romance) was highlighted and the film didn’t do well. Therefore, it cannot be concluded that Kangana’s raking up her ugly past will adversely affect her film.

However, Akshaye Rathi begged to differ. He felt that, “The attention has been diverted away from the film and towards trivial issues. This has actually been a pattern for Kangana. Each time she is out there to promote her film, her controversial personal life, rather convoluted personal life becomes the focus.”

Rathi further said that Kangana was being unfair to her film and her producer for promoting the film the way she is. “Kangana is certainly doing a disservice to her film and producer by doing what she is doing. Few days away from the release, she should talk about the film and aspects of Simran that will appeal to the audience. Instead of these, she is talking about who ditched her, who she dated, who she’s marrying or not marrying.”

Simran Title Song: This Number Shows Kangana Ranaut's Character And Will Make You Restless For The Film - Watch Video

Simran Title Song: This Number Shows Kangana Ranaut's Character And Will Make You Restless For The Film - Watch Video

Rathi further opined that while Kangana has certainly been keeping to the demands of the media that thrives on sensationalism, she has failed to cater to the audience by not talking enough about Simran.

However, talking to Komal Nahata made us wonder if digging up bones was actually a well thought after plan by Kangana’s PR machinery. “After all, Kangana is playing a bold girl who speaks her heart in Simran. So talking about the past, however controversial or ugly, is insync with her onscreen character as well,” felt Nahata.

Any established actor can shoulder the burden of 3-4 flops without making a dent on their remuneration or reputation

While he agreed that the juicy headlines that media got out of Kangana took attention away from the film to her personal life, this could be something the actress and her team had foreseen. “She’s the hero in Simran. The story revolves around her. It is like a sole proprietorship business, where the company doing well or the individual doing well is one and the same thing. So Simran being talked about or Kangana being written about boils down to the same thing,” Nahata surmised.

Even in a hypothetical situation where various factors were to adversely affect Simran’s box office performance, Nahata stayed positive, “Simran is not a make or break film for Kangana Ranaut. Any established actor can shoulder the burden of 3-4 flops without making a dent on their remuneration, market value, brand name or reputation. Her last film Rangoon was a major fop, but it doesn’t translate into a question of life and death for her if Simran fails.”

All said and done, Kangana Ranaut is a buzz word right now, while Simran is not. This alone can affect the film’s opening day and first weekend collection. And in such a scenario, the film will have to rely on a positive word of mouth.