Will excessive promotions do the trick for Humpty Sharma Ki Dulhania?


Varun Dhawan and Alia Bhatt starrer Humpty Sharma Ki Dulhania is slated to release this Friday. With the first promo of the movie out, the buzz has not been quite steady. It rose with its first chartbuster song ‘Saturday Saturday’, and witnessed a drastic downfall with every promo that was released subsequently. The music of the movie has also been declared average by the critics. The album consists of 6 songs out of which 2 are the remake of formerly released songs.

Now, the only thing that is in the control of the makers is promotion. Excessive publicity has done the trick for innumerable movies in the past. We recently saw extensive promotions executed by the marketing team of Ek Villain. The movie opened big at the ticket windows, and then sustained because of positive word of mouth.

Karan Johar, producer of Humpty Sharma Ki Dulhania, has also planned comprehensive promotional strategy for the movie. The lead stars are on a promotional spree from the word go.

The lead pair of the movie have visited metros to fetch the much needed eyeballs. Why the makers of HSKD are resorting to excessive publicity gimmicks?Is KJo not confident enough about the content of his production? Will this be yet another ‘Gori Tere Pyar Mein’ for the producer?

We hope KJo will proves us wrong this Friday. Let’s wait and watch.