MS Dhoni 9th most marketable sportsman in the world – View Full List of Top 20 most marketable sportstars in the world

Indian skipper Mahendra Singh Dhoni has been named as the ninth most marketable sportsman in the world, according to figures released by the London School of Marketing.

Updated: July 23, 2015 2:57 PM IST

By India.com Sports Desk

MS Dhoni 9th most marketable sportsman in the world - View Full List of Top 20 most marketable sportstars in the world

Indian skipper Mahendra Singh Dhoni has been named as the ninth most marketable sportsman in the world, according to figures released by the London School of Marketing. He sits ahead of the likes of Cristiano Ronaldo, Lionel Messi, Maria Sharapova, Kobe Bryant and Usain Bolt among others.

The list is headed by tennis star Roger Federer who lost in the Wimbledon this year to Novak Djokovic. He beats Tiger woods, LeBron James and Kevin Durant on the list. Other sportsmen who make it to the top 10 are Rory Mcllroy, Phil Mickelson, Rafael Nadal, Cristiano Ronaldo and Novak Djokovic.

“He may not have won Wimbledon this year, but it’s Federer’s personal characteristics which sponsors find so attractive,” Jacques de Cock, faculty member at the London School of Marketing was quoted as saying by Fox Sports Asia.

Tony Godsick, CEO of Team8 told the ATP website, “Roger is genuine, honest, down to earth, and gives his time generously to his partners and foundation. Companies look for role models and Roger is as good as it gets,”

Maria Sharapova, who is the richest sportswoman in the world is also the most marketable sportswomen according to the research. She is placed at the 12th position on the list. Serena Williams is the second most marketable woman athlete in the list. She occupies the 20th position in the overall list.

Here is a list of the 20 most marketable sportstars

1. Roger Federer – Tennis
2. Tiger Woods – Golf
3. Phil Mickelson – Golf
4. LeBron James – Basketball
5. Kevin Durant – Basketball
6. Rory McIlroy – Golf
7. Novak Djokovic – Tennis
8. Rafael Nadal – Tennis
9. Mahendra Singh Dhoni – Cricket
10. Cristiano Ronaldo – Football
11. Kobe Bryant – Basketball
12. Maria Sharapova – Tennis
13. Lionel Messi – Football
14. Usain Bolt – Track
15. Neymar – Football
16. Andy Murray – Tennis
17. Kei Nishikori – Tennis
18. Derrick Rose – Basketball
19. Floyd Mayweather – Boxing
20. Serena Williams – Tennis

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