Salman Khan, the goodwill ambassador for Rio, trying to play his part by introducing Olympic athletes on Twitter

Salman Khan has started a Twitter campaign in his bid to shed some spotlight on Olympics.

Published: May 6, 2016 12:55 PM IST

By Mahim Gupta

Salman Khan, the goodwill ambassador for Rio, trying to play his part by introducing Olympic athletes on Twitter

In an all-new Twitter campaign #MakeIndiaProud, where he is trying to put the spotlight on the Olympics, by introducing an athlete every day, actor Salman Khan is trying to play his part. The campaign was started on May 3 with the introduction of the peerless Abhinav Bindra, India’s only Olympic individual gold medallist. So far, Salman has introduced four athletes on Twitter. It remains to be seen if it helps create a better buzz for the games, even if it is a little better.

Earlier, cricket legend Sachin Tendulkar accepted the offer by IOA to be one of the brand ambassadors for the Indian contingent for the Rio Olympics. He joined Bindra and Salman as one of the ambassadors. Earlier, the IOA had received a lot of flak by announcing the name of Salman as the only ambassador before Bindra and Tendulkar.

Ace runner Milkha Singh had told PTI, “I am of the view that our sportspersons; be those from shooting, athletics, volleyball or other sports, they are the real ambassadors of India who would represent the country in the Olympics. Still, if we had to pick an ambassador, it could have been from the sporting arena.”

There was also Yogeshwar Dutt, who had tweeted: “Sportspersons like PT Usha and Milkha Singh strived hard for the nation during difficult times. But what has this ambassador (Salman Khan) done in sport. Everybody has the right to promote movies in India, but Olympics is not a place to promote films. Can anyone tell me what is the role of goodwill ambassador? Why are you fooling the public.”

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