Star India not to bid for Team India jersey sponsorship

Current sponsors of the Team India jersey, Star India, won’t be joining the race for the next round of bidding for sponsorship rights of the Team India jersey due to "lack of clarity" regarding the future of the game.

Published: February 27, 2017 6:27 PM IST

By Abhishek Nandwani

Star India not to bid for Team India jersey sponsorship

Current sponsors of the Team India jersey, Star India, won’t be joining the race for the next round of bidding for sponsorship rights of the Team India jersey due to “lack of clarity” regarding the future of the game.

Speaking to The Times of India, Star India CEO Uday Shankar said: “We have been very proud that our name is carried on the jersey of Team India. But given all the uncertainties, we have decided not to bid for it again. The commitments being asked for are too onerous without any clarity.”

The current deal between Star India and BCCI expires in March 2017, right after the ongoing India-Australia tour, following which the Board is expected to take out tenders for sponsorship of Team India.

Additionally, Shankar also commented on the ongoing tussle between the BCCI and the ICC, as well as the former’s possibility of pulling out of the Champions Trophy, to be held later this year. Shankar went on to say that India losing its power in world cricket would be a disaster for the sport.

“If India doesn’t participate in the Champions Trophy it would be bad for the tournament. But if India lose their voice or even if they are not playing a leading role, it would be disastrous for global cricket. The country that delivers the largest share of fans and also the largest share of money in global cricket should have a say in the critical affairs of the game.”

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