In one of the newest twists to the Reliance Jio-Airtel war saga, Reliance Jio has now complained to TRAI regarding Airtel’s latest TV advertisement. The latest TV ad for Airtel 4G mentions that Airtel is the fastest 4G network in the country and that, they even have proof for it. They have used test results by Ookla, a third party network speed testing app o rate their network and have called it the fastest network in the country. However, Reliance Jio is challenging this claim by Airtel.
According to the claim made by Reliance Jio, Airtel’s claim regarding the fastest network is false as according to recent TRAI ratings, Reliance Jio has been rated the top network in the country. Reliance Jio in a statement made to IANS said, “The claim of Airtel that it is India’s fastest network is false, misleading and incorrect. The claim is being made by Airtel acting in a mala fide manner in collusion with Ookla LLC, who profess to be experts in the domain space of testing mobile internet speed.”
Reliance Jio also claimed that Ookla does not have any validation from the Indian government and thus, should be perceived as an official channel. The 4G service provider has already served notice to Ookla for their presumably flawed test and incorrect ratings. Airtel and Ookla have both responded to Reliance Jio’s claims which have even called Ookla a farce company which ‘charges money for its services used by telecom companies for their internal consumption, and charges additional consideration for awarding certificates that may be used by such companies for external consumption, marketing and publicity’. Apple iPhone 6 32 GB now available in offline retail stores, price of iPhone SE drops to Rs 19,999
Talking about the claims made by Reliance Jio, Airtel said:
“Airtel is one of the most trusted and admired brands in India. We also pride ourselves in maintaining the highest standards of governance and transparency and have been recognised by globally reputed institutions like Transparency International.
Our latest advertising campaign is based on the findings by Ookla, the global leader in Speed test and internet diagnostics. Ookla’s findings are based on rigorous and extensive testing across millions of devices and employs the best of data analytics.
We are rather amused by the allegations being made against our campaign. We believe that this is a deliberate attempt to malign our brand and misguide customers through a campaign of misinformation, which is something we now come across on a regular basis, in particular, on social media platforms.” Nubia Z11 Mini S with 23 MP camera launched for Rs 16,999
The official statement from Ookla says,
“Ookla fully stands behind Airtel being named “India’s Fastest Mobile Network” Ookla named Airtel as the “Fastest Mobile Network” in India based on data from Q3 and Q4 of 2016. When analyzing markets, like India, we take many factors into consideration, including dual SIM devices, network technology, device types, and more. In addition to what the user sees on their mobile application as they take a test in real-time, we apply a rigorous methodology when aggregating the data which uses a variety of internal data sources that control for potential variability in the market.
We are always improving how additional information is collected and analyzed through our Speedtest applications to allow Ookla to accurately reflect internet performance. We have taken dual SIM information into consideration and fully stand behind Airtel being named “India’s Fastest Mobile Network”. India is a dynamic market with a rapidly changing mobile landscape and we look forward to seeing how the market develops.”