If you were waiting for the launch of the iPhone 7 only so that the prices of previous iPhone models drop and you can go and grab them, you might be in for a disappointment this year. Looks like Apple is in no mood to cater to people looking to buy sasta phones and is trying to strengthen it’s premium brand position in the market. With the launch of the iPhone 7 and iPhone 7 Plus, the only Apple devices officially available will be iPhone 7, iPhone 7 Plus, iPhone 6S and iPhone SE. It is not only in India but Apple has decided to discontinue it’s older devices the world over. This is not the first time Apple is discontinuing phones though but then it definitely is one of the most massive iPhone bump offs.
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Each year, with the launch of the next iPhone edition, the oldest iPhone present gets taken off the shelves. This has been constant through the years. Apple offers support for the iPhone for only up to 3 years which means editions older than that naturally get taken off shelves. However, they are still available on different e-commerce sites and are in circulation in the market. But then, this is the first time that Apple has actually taken off 4 iPhone models off the shelves in one go. Taking the iPhone 5 off shelves made sense. We could even understand iPhone 5S being discontinued. But then the discontinuation of iPhone 6 and iPhone 6 Plus comes as a shocker as the phones were launched in 2014, just 2 years back.
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In India, which despite the change in smartphone trends still remains a price sensitive market, Apple has followed a different trend each year. Apple, after the launch of the latest model, focuses on pushing the older models and tries cutting down their price in an effort to boost sales. In the past, many have even accused Apple of making India their dumping ground when it comes to older generation iPhones. So then, what brought about this drastic change? And why such a deep cut? One of the reasons could be that Apple’s latest models get ignored as with each iPhone launch, people only wait for the other phones to get cheaper. It greatly cuts down into sales of current iPhone models. Also, it affects their revenue as the premium phones are ignored and also, it means Apple has o keep supporting the older hardware phones for longer duration.
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Once the iPhone 4S had caused a great amount of trolling and laughter in the country when they relaunched at a cheaper price. However, the masses did love the idea and jumped on the chance of owning an iPhone, albeit an outdated model, for cheap. iPhone 4S became rampant and are now seen all around. Apple also recently launched the iPhone SE or Special Edition which was meant to grab eyeballs but owing to the high price, did not really find any takers. It is perhaps to boost the sales of these two devices which have been gathering dust that Apple pulled the plug on the others. While it does come as a good decision as people unknowingly buy the older editions and then regret as there are fewer updates and lesser app support on the previous generation phones, it will definitely boost cheaper Android sales as Indians will feel the pinch in getting the iPhone.
Meanwhile, taking a quick look at the features of iPhone 7 and iPhone 7 Plus, the phones are not drastically different in terms of design and display but then, there are those amazing tweaks Apple does that manage to win our hearts and set these phones apart. Apple iPhone 7 comes with a 4.7 inch display and Apple iPhone 7 Plus comes with 5.5 inch display. Both the phone sport HD Retina Display and the oleophobic coating. Both the devices are powered by the A10 Fusion quad-core 64 bit processor and come in 3 internal memory variants – 32GB, 128GB and 256GB. iPhone 7 comes with a 12MP rear end camera whereas, iPhone 7 Plus comes with a 12 MP dual rear end cameras for better photography, Bokeh effect and true Optical Zoom. iPhone 7 and iPhone 7 Plus come with 7MP Selfie camera. Both the phones are water resistant and dirt resistant. They also come with no headphone jack but rather, you connect headphones using the lightning connector.
The phones are expected to launch in India in October and the pricing though unknown, is expected to be at around Rs 60,000 for the base model with 32 GB internal memory. Whether Apple will slash prices of iPhone SE and iPhone 6S is not yet known but again, with so many changes, though there will be a price cut, it’ll be only marginal. Let’s wait and watch.