Flipkart, Microsoft partner up; Flipkart incorporates Microsoft Azure to improve the e-commerce experience for Indians

By India.com Staff | Published:Mon, February 20, 2017 5:49pm

Starting with computing infrastructure, Microsoft Azure will ultimately add a layer of advanced cloud technologies and analytics to Flipkart’s existing data centres.

The e-commerce space is booming in India and Flipkart, one of the leading Indian e-commerce giants has taken a step further into making the space more easy and better for consumers. Flipkart has partnered with Microsoft and the duo announced their partnership today. Microsoft and Flipkart have announced a strategic partnership to provide consumers in India with the best online shopping service. As a first step in the broad collaboration between the two companies, Flipkart will adopt Microsoft Azure as its exclusive public cloud platform. Microsoft CEO Satya Nadella and Flipkart Group CEO Binny Bansal announced the news today at an event in Bangalore. The move comes to tackle Amazon India which is gaining traction in the country.

Starting with computing infrastructure, Microsoft Azure will ultimately add a layer of advanced cloud technologies and analytics to Flipkart s existing data centres. Microsoft s strong presence in India along with its global scale allows for continued growth and expansion, setting the stage for the long-term partnership. Flipkart plans to leverage artificial intelligence, machine learning and analytics capabilities in Azure, such as Cortana Intelligence Suite and Power BI, to optimise its data for innovative merchandising, advertising, marketing and customer service. With powerful insights about its business and new, intelligent services, Flipkart can deliver increasingly relevant and personalised experiences to its customers.

Artificial Intelligence is present in every segment today and is the next big trend in technology and Flipkart is making the best of it even in the e-commerce space. This does mean that there will be more personalised recommendations, advertisements and even user behaviour tracking but in the e-commerce space, where customer preferences are everything when it comes to business, this could be a real game changer. Everything from advertising to the end consumer recommendations will be catered according to artificial intelligence or AI. It is expected to open up a whole lot of avenues for the e-commerce player. Amazon India already incorporates AI in its search and functioning and with the new deal, Flipkart will be able to match up to Amazon India. Motorola Anniversary Special Flipkart Sale – Moto M, Moto Z, Moto Z Play, Motorola Moto G (Turbo Edition) available with discounts

At Microsoft, we aim to empower every Indian and every Indian organization with technology and key to this is forging strategic partnerships with innovative companies like Flipkart, said Satya Nadella, CEO, Microsoft. Combining Microsoft s cloud platform and AI capabilities with Flipkart s existing services and data assets, will enable Flipkart to accelerate its digital transformation in e-commerce and deliver new customer experiences. Flipkart has always been committed to its vision of transforming commerce in India through technology. Given Microsoft s strong reputation in cloud computing, coupled with scale and reliability, this partnership allows us to leverage our combined strength and knowledge of technology, e-commerce and markets to make online shopping more relevant and enriching for customers, said Binny Bansal, Group CEO and Co-Founder, Flipkart. MWC 2017: Oppo to unveil ‘5x Smartphone Photography Technology’ for better photography and detailed images

According to a press note, “Launched in 2007, Flipkart has amassed unparalleled scale in India through customer-centric innovations that have made online shopping a seamless, accessible and affordable experience for over 100 million Indians. Its innovative disruptions like cash on delivery, No cost EMI, Product Exchange, easy returns, same day delivery and instant refunds have paved the way for the e-commerce market in India.”



Published:Mon, February 20, 2017 5:49pm


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