Reliance Jio Infocomm promoted and gave out their services offering 4G SIM cards and along with it launched affordable 4G and VoLTE enabled smartphones in their feat to connect the next billion. Acknowledging the emergence of Reliance Jio, the International Data Corporation said that India is set to lead the 4G revolution. Worldwide 4G smartphones are expected to show double-digit uptake at 21.3 percent Year-on-Year growth for 2016 to reach 1.17 billion units — up from 967 million in 2015.
“We are quickly seeing this change in key growth markets like India where new operator Reliance Jio is aggressively trying to shake up the market by handing out free 4G SIM cards and launching own-branded low-cost 4G-enabled smartphones,” said Melissa Chau, Associate Research Director, IDC’s “Worldwide Quarterly Mobile Device Trackers”, in a statement.
Reliance Jio launched it services affordable 4G services in September this year and their initial welcome offer of unlimited data usage for free until the commercial launch gave the company a ginormous consumer base in first roll out of the services itself. And in 83 days of its launch, Reliance Jio already has reached a milestone of 50 million subscribers and going strong. The service provider has left many of its competitors behind the race in terms of numbers.
The achievement comes not only because of the services they offered but execution of their roll outs. Earlier long queues outside Reliance store and outlets for free 4G SIM cards and week-long activation process was replace by bringing KYC machine into use. Jio has introduced Aadhaar-based paper-less Jio SIM activation across 3,100 cities and towns.
Reliance Jio certainly entered the market with intentions breaking records and its no wonder that they have come this long doing that. The company launched its services on September 5, offering their users HD voice call over 4G and VoLTE-enabled smartphones. The services also offer messaging, video calls, high-speed data as well as access to Jio’s suite of apps till December 31. Reportedly it is being said that the company might extend their preview offer period till March 31, pushing the commercial launch for the time being. The company also has been working to launch their high-speed broadband services over fiber optics and tests are already going on in the beta phase.
with inputs from IANS