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Pull-out of one of the long-time supporters of Indian cricket should send warning signals to BCCI

Pull-out of one of the long-time supporters of Indian cricket should send warning signals to BCCI

The pull-out of one of the long-time supporters of Indian and international cricket should send warning signals to both the ICC and the Board of Control for Cricket in India (BCCI), that while cricket still remains an attractive sporting investment, the sponsorship market has become increasingly crowded and cluttered.

Aditya Shamlal, IPL, Mumbai Indians, Hero MotoCorp, BCCI, FIH, Hockey, Pepsi IPL, MI, ICC

February 14 2013, 12:41 pm

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