Tanishq’s brave attempt to celebrate second marriage!

There are very few occasions when you come across something so special that really brings an enormous change in your perception. One such memorable moment has been created by the latest Tanishq advertisement.  The brand known for its slice-of-life advertising does not disappoint you this time around as well.

The theme revolves around the remarriage of a woman. The ad shot by the English Vinglish director Gauri Shinde has beautifully portrayed the wedding scene and the relationship between the woman, her husband and her daughter.

We have seen several ads with social messages in the past. But this one is sure to score over all of them with its indirect approach to reach its audience. Breaking away from the ritual use of fair maidens in the leading role, the brand took a brave attempt to cast a dusky woman as the protagonist. You feel an instant connection when you watch the ad. This one and half minute ad will leave you filled with warmth and smile on your face.

Watch this beautiful advertisement once again and welcome the idea of change.