New York, May 30 – The Caribbean Tourism Organization (CTO) has secured the support of media moguls Meredith Corporation, Urban Broadcasting Company (UBC TV Network) and Zee TV Americas, in collaboration with Caribbean Week New York 2018 (#CaribbeanWeekNewYork2018, #CWNY18), taking place 3 – 8 June.
“We are thrilled to have the support of three unique media sponsors for Caribbean Week New York,” said Sylma Brown, Director, CTO-USA. She added, “These amazing companies target the important Diaspora, North American and Asian audiences and are committed to sharing all that the Caribbean has to offer beyond our glorious weather, magnificent beaches and majestic blue waters.”
Meredith Corporation has been committed to service journalism for more than 115 years. Today, Meredith uses multiple distribution platforms—including broadcast television, print, digital, mobile, and video—to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners. Meredith’s Travel + Leisure is the preeminent voice for the sophisticated, insatiable traveller, serving up expert intelligence and the most immersive, inspiring travel lifestyle content.
“Travel + Leisure is proud to celebrate Caribbean Week’s convergence of diverse nations and cultures working together to continually inspire travellers to discover big experiences. Now more than ever, the Caribbean needs our support to educate, excite, and connect travelers to these experiences, while helping to revive the communities impacted by last year’s storms,” said Jay Meyer, SVP/Publisher, Travel + Leisure, adding: “Caribbean Week is the ultimate embodiment in our belief that travel is a force for good and we look forward to our continued partnership with the CTO and its member nations.”
Urban Broadcasting Company, UBC TV Network is a multi-media company that creates original urban lifestyle content that is distributed over multiple platforms. Brown notes, “This flourishing partnership is a win-win opportunity for both the broadcast company, the Diaspora and CTO as a whole.”
“Caribbean Week New York represents the rich history of the islands that are a part of the evolution of who we are today and I am honored to be a part of this historical annual gathering,” said Peggy Dodson, CEO and President of UBC TV. “UBC TV’s mission is to tell the authentic stories of the Diaspora. UBC TV’s collaboration with Caribbean Week will promote the wonders of the region and expand the general public’s knowledge of the Caribbean not only as a destination, but as a cultural and historical mecca,” Dodson added.
Zee Network Channels is the biggest South Asian TV network reaching more than 1.6 billion viewers globally across 172 countries through 51 international stations. “Working with the arm of the network that targets the Asian North American-based population is an opportunity to reach an ideal market for the Region,” said Brown.
“Zee TV Americas is very pleased to collaborate with Caribbean Week. Our goal through this partnership is to make our viewers aware of the amazing vacation options that the Caribbean islands have to offer including world-class hospitality and amenities,” said Indrajit Majumdar, Sr. Vice President – Head of Sales, North America, Zee Network Channels. “We reach seven million viewers in the US and Canada alone and research shows that the majority of our viewers take lengthy, luxurious vacations each year – making this demographic a great fit for this partnership.”
In addition to the media sponsors, Caribbean Week is supported by the following:
- Academy Engraving
- American Express
- Anse Chastanet & Jade Mountain
- Antigua & Barbuda
- Islands of the Bahamas
- Calabash Cove Resort & Spa, St. Lucia
- Caribbean Airlines
- Cayman Islands
- Cholula Food Company
- Cititech Solutions
- Club Med
- Delta Air Lines
- Doctor’s Cave
- Dolphin Cove
- Empire State Building
- GoGo Vacations
- Grace Foods
- Half Moon
- Ka’ana Resort and Spa
- Manhattan Beer Distributors
- Saint Lucia
- Seaborne Airlines
- Sheraton-Puerto Rico
- Sugarcane Restaurant
- Travel Impressions
- Unique Vacations/Sandals & Beaches Resorts
- West Indian American Day Carnival Association (WIADCA)
- Williams Sonoma
“We are extremely grateful to all our sponsors – it is through their committed support that we are able to produce Caribbean Week year-after-year,” said Brown. Caribbean Week New York 2018 will have a special feel this year as the Big Apple’s 8.5 million residents get a taste of the re-energising and rejuvenating power of Caribbean wellness. During the week-long event (3-8 June), the wellness theme will be incorporated into many activities, including a trade show and educational forum for travel agents on how to sell the Caribbean as a wellness destination. Registration details for all events can be found Caribbean Week New York 2018.
About Caribbean Week New York
Caribbean Week New York is the largest regional tourism activity in the New York area. Artists, performers, celebrity chefs, the Diaspora community, investors and other strategic partners join government officials, tourism stakeholders and the media for a week of festivities, raising awareness for the Caribbean’s diverse tourism industry and provide opportunities. Member destinations will have the opportunity to promote their individual products and services, participate in meetings, seminars and other business development activities to further enhance the Caribbean brand, and provide updates and critical support to the travel agents and media who influence key travel demographics in the region’s #1 source market.
To participate in, or sponsor any Caribbean Week New York event, visit https://www.caribbeanweek.com; email Caribbeanweek@caribbeanweek.com or call (212) 635-9350.
CTO members receive special concessions when they participate in Caribbean Week New York. To find out more about membership visit http://bit.ly/alliedmembers or email firstname.lastname@example.org.
For more information on the Caribbean Tourism Organization, please visit www.OneCaribbean.org and follow CTO on Facebook, Twitter, Instagram and LinkedIn to be part of the conversation.