On Sunday, October 14, media and entertainment mega-giant ZEE Entertainment debuted the first episode of Break Through The Crowd – a new series that will give a handful of lucky contestants a once-in-a-lifetime opportunity to turn their entrepreneurial dreams into a reality by pitching their ideas to some of the sharpest minds in business. Last week’s highly-anticipated debut showcased the show’s A-list sponsorship line-up, featuring some of the world’s biggest brands.
In the United States, “Break Through The Crowd” earned sponsorships from top-presenter Hotstar – India’s largest premium streaming platform. The show also garnered a powered sponsorship from Remitly – a highly-successful Seattle-based startup that provides mobile transports at low fees. Other sponsors in ZEE TV’s US market include Biz 2 Credit (Every entrepreneur has their start, but not all of them have what it takes to cut through the noise.
What’s incredible about Break Through The Crowd is how we’re seeing the real entrepreneurs face this challenge every day Ramit Arora); high-end make-up brand SEVA (bringing beauty to the people is a unique franchise model that empowers you with the options and flexibility you need to control your own destiny); and luxury automaker Lexus (the relentless pursuit of perfection).
In Canada, “Break Through The Crowd” earned presenting sponsorship from the nationally-recognized Canadian Imperial Bank of Commerce (CIBC Global Money Transfer: send money around the world with $0 transfer fee) and co-presenters from Hotstar, which is also a top presenter in the U.S. Other sponsors in ZEE TV’s Canadian territory include luxury car brand BMW; mobile network mega-giant Telus; fan-favorite soft drink Canada Dry (Canada dry ginger ale) as well the world’s largest food and beverage company, Nestlé (when tradition come together, the milan is sweeter). Additionally, Remitly (Get a rate that beats the market rate on your first transfer) is also a sponsor in the Canada.
In the Caribbean, “Break Through The Crowd” earned sponsorships from Chief Brand (The chief reason is always taste) Products, the largest manufacturer and exporter of spices, seasonings and condiments in the Caribbean region; Trinidad’s largest supplier of cosmetics, Pennywise Cosmetics (Gives you more to love) and Enigma Events (Let’s make it big), which provides a complete range of event production services.
This stellar line-up of brands bears testimony to the need for unique programming catered to the South Asian community, which also appeals to audiences across the globe. ZEE TV has taken the much-awaited initiative to program locally-sourced content for audiences in the U.S., Canada and the Caribbean. “Break Through The Crowd” joins a growing list of ZEE TV fan favorites such as “Made in America,” “America’s Smartest Family,” “Those who Made It,” and many more.
“This show would not have been made possible without the continued support of our esteemed sponsors,” said Indrajit Majumdar, Executive Vice President Head of Sales at ZEE Americas. “We feel privileged to have the support of such high-profile brands. It gives us the motivation to develop initiatives that help us engage with our viewers. I’d like to thank each and every single one of our sponsors for believing in our vision for “Break Through The Crowd.”
ABOUT “BREAK THROUGH THE CROWD
“Break Through The Crowd,” airing exclusively on ZEE TV, is a brand-new series that gives a handful of lucky contestants a once-in-a-lifetime opportunity to turn their entrepreneurial dreams into a reality by pitching their ideas to some of the sharpest minds in business. In the end, only one hopeful will “break through the crowd” and walk away with a team of prestigious marketing and crowdfunding gurus.
“Each of the individuals profiled for this series has an important story to tell. Our goal is to inspire our viewers by sharing their experiences in a truly compelling and unique way,” said CEO at ZEE Americas, Sameer Targe.
After narrowing down submissions from more than 100 hopeful contestants across the globe, only eight entrepreneurs were selected to compete on “Break Through The Crowd.” They will each be given a chance to showcase their businesses and concepts, which range from sophisticated lifestyle mobile apps, to thoughtful travel accessories – and even percussion instruments that double as an exercise routine. The highly-anticipated series follows the journeys of these aspiring moguls, who must persuade a panel of brutally honest judges that they have the chops to succeed in the cut-throat world of business.
“Break Through The Crowd’ isn’t about the judges and their larger-than-life personalities,” said Director Arka Sen Gupta. “Unlike other business competition shows on TV, ‘Break Through The Crowd’ is focused on the entrepreneurs – many of whom are only just learning the ropes about what it takes to start a business.”
“We are giving viewers an honest look at the road to the finish line – and there are bumps along the way. Each episode explores a new aspect of the start-up process – from pitching the concept to investors, to manufacturing challenges, to marketing their product in our ever-evolving digital age,” said Director of Original Programming Kalpana Malviya. “Audience will relate to the contestants on a deeper level and by the end of season one, they will be emotionally invested in the person behind the product.”
The seven episodes series will be divided up into phases, which will wean out contestants through a series of real-world business scenarios. In episodes one and two, contestants will pitch their ideas to a panel of business experts, which include Alan Brody, Founder of Blockchain Breakthroughs; Sanford Wollman, Co-Founder of Westchester Angels; Nick Adams, Co-Founder and Managing Partner of Differential Ventures; and Ramit Arora, President and Co-Founder of Biz2Credit. And while they often make facing American Idol’s Simon Cowell seem like a walk through the park, each judge comes from a place of sincerity, having walked a mile in those shoes. After the judges have heard all eight pitches and offered their feedback, three entrepreneurs will be eliminated, and five will advance to phase two.
The competition really heats up in the next phase, when, with the help of judges, contestants must condense their pitch to 60 seconds and tweak their business models to reflect actual flaws with their products. Contestants must find ways to overcome problems that vary from production costs, to manufacturing overseas. There are a number of twists and along the way – each designed to prepare contestants for the unexpected curveballs they might inevitably encounter outside of the show. And by the end of episode four, only two entrepreneurs will have secured a spot in the final crowdfunding phase, vying for their chance to “break through the crowd.”
ZEE TV’s Break Through The Crowd airs every Sunday through November 25th, at 8.30pm EST/ 9.00pm PST /8.00pm AST Episodes will be posted weekly online at https://zeeoriginals.com/shows/break-through-the-crowd/episodes/.
ABOUT ZEE NETWORK
Zee Entertainment Enterprises Limited is one of India's leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 222,000 hours of television content. With rights to more than 3,818 movie titles from foremost studios and of iconic film stars, ZEE houses the world's largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 1 billion viewers across 172 countries.
ABOUT ZEE TV USA
Zee TV USA was the first ever Hindi General Entertainment channel to be launched in the US way back in 1998. Since the start of the journey more than 2 decades ago, Zee now has 43 networks and full time dedicated work force across 5 different locations all across the North America and Caribbean. Zee TV USA was the first Asian channel to launch in HD. Zee TV was the first Hindi network to be measured by Nielsen in the US, Zee TV is also the most widely available Hindi General Entertainment network on all major DTH, Cable, Telco and IPTV platforms with availability over 86 million US households.
(Note: This is a sponsored article)