New Delhi, May 10: With the mobile internet developing across different markets, consumers’ mobile browsing behaviour and needs are also evolving. For instance, in the U.S. and European countries, people use browser mostly for retrieving information, making a mobile browser everyone’s information hub; whereas in Asian countries, consumers with limited computing power and data plan use the browser for literally everything- making browsers their gateway to information, entertainment, e-commerce and more.

UC Browser, the flagship mobile browser of UCWeb, an Alibaba Group company over the last couple of years has become No.2 mobile browser in the world and has consolidated its position as the No. 1 mobile browser in three most populous countries of Asia – China, India and Indonesia. Recently, the company overtook Chrome to claim the top spot in Asia (as per StatCounter), at over 33 percent market share. Although Chrome still remains the No.1 mobile browser in the world. ALSO READ: Google Chrome crowned top Internet browser by market tracker

Alibaba-owned UC Browser already boasts of over 500 million users worldwide from mobile alone. Also a third-party browser, UC Browser’s rise to dominance in emerging markets is attributed to its efforts to tap into an underserved consumer need – in-depth localisation amongst a vibrant ecosystem.

In key markets of Asia, UC Browser is creating a browser-centric ecosystem with local partners – working with e-commerce players, online classified companies, media and publishers to offer a win-win situation – providing relevant content to UC Browser users and enabling partners to leverage from its immense user base. It is also turning into an aggregator of news and information as content takes centre-stage. UC Browser provides content and a series of useful features which are popular among emerging market users. The browser is aiming to turn itself into an all-in-one content aggregator.

And now, branding itself as the next-generation browser, UC browser is eyeing the international audience. It is already the world’s second most-used browser even as other players explore ways to make a comeback in these markets.