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Cryptocurrency | New Delhi: For watches worth $10,000 or less, Swiss luxury watchmaker Tag Heuer has announced that it will accept payments by cryptocurrency. This follows the decision of fashin brand Gucci, last month, to do the same. According to media reports, 12 cryptocurrencies and 5 stablecoins have been listed as the accepted tokens. The 162-year old watchmaker has chosen BitPay to help in facilitating crypto payments.
In a blog post, the company wrote, “With an increasing number of customers using or earning digital currencies regularly, TAG Heuer intends to be a key player in the imminent transformation of the e-commerce and retail spaces.”
Frederic Arnault, CEO of Tag Heuer, was quoted by NDTV as saying, “With an increasing number of customers using or earning digital currencies regularly, TAG Heuer intends to be a key player in the imminent transformation of the e-commerce and retail spaces.” The sale through this route has already been activated on the company’s official website in the US.
Several brands, in the past few months, have announced that they would accept payments in cryptocurrency. Some of these include:
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