After Sanjay Dutt’s whisky brand ‘Glenwalk’, now Danny Denzongpa beer brands also gain popularity, producing 3 million cases annually, its price for Rs…

Danny Denzongpa’s company, Yuksom Breweries, continues to thrive under his guidance, offering high-quality beers to the Indian market while reinforcing his legacy as a multifaceted personality.

Published: December 23, 2024, 9:17 AM IST

Danny Denzongpa, the legendary Bollywood villain known for his powerful performances in the 80s and 90s, is also a successful entrepreneur in the alcohol business. Few people know that this iconic actor, famous for his villainous roles, owns a company that produces 11 varieties of beer, which are particularly popular in India’s northeastern states.

Yuksom Breweries: A Family-Run Empire

Denzongpa’s alcohol business is run under the banner of Yuksom Breweries, based in Sikkim. The company is a significant player in the Indian beer market, producing and selling over 3 million cases of beer annually, making it India’s third-largest beer brand. The management and operations of the company are overseen by Danny and his family, ensuring its steady growth.

Yuksom Breweries also operates facilities like the Rhino Brewery in Odisha and Assam. The beer produced under this brand enjoys immense popularity in northeastern India.

The Beer Brands of Yuksom Breweries

The company produces 11 distinct beer brands, catering to a wide range of tastes. These include, Dansberg Diet Denzong 9000, Jhoom, Himalayan Blue, India Special, Dansberg 16000, Heman 9000, Yeti, Dansberg Red, Hit, India Special Beer

These beers are crafted with care and have established a strong foothold in the competitive Indian market.

Pricing and Popularity

Yuksom Breweries offers its beers at competitive prices, making them accessible to a broad audience. In Odisha, for instance, the starting price for some beers is ₹105, while others are priced at ₹115 or more, depending on the variety.

Bollywood’s Connection with Alcohol Business

Danny Denzongpa is among the few Bollywood celebrities who ventured into the alcohol business long before it became a trend. Today, stars like Sanjay Dutt and Aryan Khan (Shah Rukh Khan’s son) are also earning significant revenue from their ventures in the liquor industry. However, Danny stands out for his pioneering efforts and the sheer scale of his enterprise.

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