Mumbai, April 27: With Akshaya Tritiya just around the corner, last minute gold purchases can become a point of confusion. Various retailers offer different designs, quality and discounts at different price points. Comparing them all and making an informed decision is crucial to making a prudent investment choice. Some of the leading jewellers, such as Tanishq, Kalyan Jewellers, Tribhovandas Bhimji Zaveri or Joyallukas, are offering heavy discounts and lucrative offers to mark the occasion. Also Read - Gold Price Today: Yellow Metal Crosses Rs 50,000-mark Yet Again | Check Price in Your City

Akshaya Tritiya has become one of the most auspicious times wherein to purchase gold. Legend, based on Indian mythology and social beliefs, goes that gold jewellery and property bought on this day would last a lifetime. Gold has always played a huge part in the Indian tradition, considering the fact that it has long served as the stable investment option. Also Read - Gold Price Today: Ahead of Biden Inauguration, Yellow Metal Rates Surge to Rs 49,010 Per 10 gm

People still rely on physical gold as a commodity to tide them through tough times. To celebrate this year’s Akshaya Tritiya many jewellers are giving out huge discounts on gold jewellery. While the offers on necklaces or bangles may seem attractive, keep in mind that if you are looking to buy gold only from the point of view of investment, then, buying gold coins or biscuits might be a better option. This is because they attract minimum making charges and ensure 100 per cent returns on exchange. Also Read - Gold Price Today: Check Gold And Silver Price in Delhi, Mumbai, Chennai, Other Cities

Kalyan Jewellers


Various jewellery groups are offering varying prices. The market price of gold stands at Rs. 2,933  for 22 carat gold. However, for the more common 22k and 18k forms, the prices stand at Rs. 2,773 and Rs 2,270.44 respectively. The Kalyan jewellers group, are attracting customers by offering a 5 per cent discount on all gold jewellery and a 10 per cent discount on diamond jewellery. Their offer is valid between 25th of April until 30th of April.



Similarly, popular jewellery group Tanishq is offering a massive 25 per cent discount on the making charges of all ornaments. this is applicable to both diamond as well as, gold jewellery. The company’s gold jewellery falls under their range called ‘Swarnam’. While Tanishq stores do have a significant collection of bangles, their major products include necklaces, rings and earrings. Prices under the Swarnam collection begin at Rs 20,000 with a making charge of 8 per cent applicable on the product. This would mean, that if you were to buy a product worth Rs 30,000 you would have to pay Rs 32,400 after the addition of making charges under normal rates. However, the Akshaya Tritiya offer will enable you to buy the product for 31,800 after a Rs 600 discount. Keep in mind that taxes will be charged extra.

Joyalukkas and tbz


The major South Indian chain, Joyallukas, is upping the ante by offering a free gold coin on the purchase of any gold and diamond jewellery. The retailer has even implemented an advance booking system that customers can avail to ensure that they do not get left out.Meanwhile, high-end retailer Tribhovandas Bhimji Zaveri, or TBZ, is giving a tough ride to competing chains this Akshaya Tritiya. This, of course, is great news for all customers.

TBZ is offering a 50 per cent discount on the making charges of all gold and diamond jewellery. The offer is valid between the 26th and 29th of April. So this Akshaya Tritiya, make sure to check out all the major jewellery stores and find yourself the best offers before making a purchase.