Big challenge for Blinkit, Swiggy, Zepto as Amazon launches new service with…, to start with THIS city and…

Last month, Amazon announced it will invest USD 2 billion (around Rs. 16,000 crore) to make its delivery network stronger in India.

Amazon, the big American online shopping company, has now entered the quick delivery market in India. The service has started in Delhi, where people can now get items from Amazon Now delivered in just 10 minutes, just like other fast delivery apps such as Zepto, Instamart, Swiggy, and Blinkit. Before Delhi, Amazon tested this service in Bengaluru last month, and it was successful. Now, the company is slowly bringing this quick delivery feature to more cities, starting with West Delhi, and plans to expand across the whole city soon.

According to Bloomberg, Amazon expanded its “Now” service to the national capital, New Delhi, making it only the second city in India to get access to the ultra-fast delivery feature after Bengaluru.

Amazon’s 10-minute delivery to cover all of Delhi Soon

In an interview with The Economic Times, Abhinav Singh, Vice President of Operations at Amazon India, said that the company has already started its quick delivery service in many parts of Delhi, and the network is expanding rapidly. He added that the service will soon be available in the entire city.

Amazon plans big investment in India

Last month, Amazon announced it will invest USD 2 billion (around Rs. 16,000 crore) to make its delivery network stronger in India. As part of this plan, Amazon is setting up many new dark stores across the country.

These dark stores are small warehouses built inside cities so that orders can be packed and delivered faster to nearby customers.

About Amazon deliveries

Until now, Amazon was known for delivering orders in one or two days. But now, because fast delivery in just 10 to 15 minutes is becoming very popular especially among young people and busy professionals Amazon has also decided to join this quick delivery race.

To make deliveries faster, Amazon has opened five new fulfilment centres in India. These centres will help the company deliver faster in smaller cities and towns (Tier 2 and Tier 3 areas). This move is also part of Amazon’s bigger plan to reach more customers quickly, especially during busy times like festival shopping seasons.