New Delhi, Dec 26: India’s first international and World’s fourth largest movie theatre circuit Cinepolis has inaugurated its six screen multiplex in Mantra Mall at Attapur in Hyderabad. With the launch of its new multiplex, Cinepolis’ presence in Hyderabad has increased to a total of 16 screens across the three Hyderabad properties, which includes a five screen multiplex in Manjeera Trinity Mall and a five screen multiplex in CCPL Mall. Continuing with its Pan India growth, Cinepolis is aggressively expanding its footprints across the country, with a total screen count of 292.
The newly inaugurated 6 screen multiplex has a total seating capacity of 1260 seats and is scheduled to run 30 shows per day. The theatre is equipped with an exceptional Real D 3D technology and 100 percent digital projections and offers gourmet food at its coffee shop, Coffee Tree. “Hyderabad is one of the fastest growing metros in the country and city loves watching movies, making it an important market for the exhibition industry. Our commitment to offer the best cinema experience to movie goers will be reflected at this multiplex. We have a strong brand loyalty in the city and this multiplex will surely ensure to increase our brand preference in the city,” said MD and Cinepolis India, Javier Sotomayor.
“At Cinepolis, we reckon South India is an important market for our India expansion plan and we are happy to expand our footprints in the zone. We have more screens planned to be opened in this market in couple of years which will contribute to our expansion plans & presence in India,” said Director – Expansion Cinepolis India, Ashish Shukla. “Hyderabad has always been an important market for Cinepolis and launching of our third property will surely build a lot of consumer-brand confidence. We understand the market in Hyderabad and customer demographic and we aim to provide a superlative cinema viewing experience.
Our theatres are equipped with the best sound and projection systems to provide the most intimate atmosphere for the movie goers,” said Director – Strategic Initiatives Cinepolis India, Devang Sampat. “With the opening of Cinepolis Multiplex, the foot fall of the mall will increase substantially and people of the Twin cities and particularly the surrounding area will be able to witness the world-class cinema. Mantra Mall is conveniently located between the old city and new city and surrounding Attapur is developing into a residential market in Hyderabad, making it an ideal cinema destination.
We are very happy to associate with only International Multiplex brand in the country and look forward towards a long term association,” said Promotor Mantra Mall, Motilal Jain. The specially designed multiplex theatre also offers freshly prepared gourmet food and beverages from the exquisite menu of Coffee Tree the in-house signature coffee shop by Cinepolis. The brand also has unique flavored popcorns which includes Butter salt, Cheese and Caramel Popcorns.